Thursday, November 14, 2013

FIR On Strategy with Andrea Vascellari, Episode 8: November 14, 2013

Strategy This episode is dedicated to public facing moderation plans at strategic level as a way to oversee, monitor, and grow a community. We understand what a public facing moderation plan is, why it’s important, how an organization should be internally structured (who does what) and I also share with you an example of a great public facing moderation plan.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 11/14 at 03:40 PM
Show Notes • FIR On Strategy • (0) Comments • Permalink

Introducing “FIR presents Linked Conversations with Chuck Hester”

The FIR Podcast Network is pleased to announce a new podcast focused on getting the most from the LinkedIn business network that will begin later this month. Presenter Chuck Hester explains…

LinkedInI’ve known Shel Holtz and Neville Hobson for many years, and have enjoyed hearing - and learning from - For Immediate Release from the beginning.

So, when they suggested that I host a podcast about LinkedIn for the FIR Podcast Network, I was honored.

You see, I’ve been a speaker, author and LinkedIn Maven and Power Connector for more than 7 years, and truly believe in how the platform can change business lives. I’m also a Pay it Forward advocate and use LinkedIn to help others on a regular basis.

During that time, I have used LinkedIn to secure two different corporate jobs, land countless numbers of speaking gigs and meet some of the most interesting people in the world.

For some, LinkedIn is a massive, 240 million person social media network that is both fascinating and intimidating. My goal with the new podcast is to highlight the fascinating and make it less intimidating.

Each week, on FIR’s Linked Conversations, I’ll show you how to use LinkedIn, talk with a guest about their experience in leveraging the platform and bring you a few tips on making the most of the most powerful social business tool on the web.

So join me for Linked Conversations right here on the FIR Podcast Network!

Chuck.

Chuck HesterChuck Hester is a LinkedIn power connector with more than 13,000 direct connections.  He is a sought-after expert on the subject of using LinkedIn for media relations, personal and professional branding, and how to use social media to build business contacts. He’s addressed conferences in Canada, Australia and throughout the United States.

The Chief Connections Officer at Chuck Hester Enterprises, Chuck helps businesses get their stories told through influencer relations, good old fashioned PR strategies and hard work.  He also offers LinkedIn Corporate Boot Camps that help businesses maximize their use of LinkedIn, find and retain customers and enhance their social media footprints.

You can find Chuck on LinkedIn at www.linkedin.com/in/chuckhester. Follow him on Twitter at @chuckhester.

Posted by neville on 11/14 at 04:01 AM
Linked Conversations • News • (2) Comments • Permalink

Wednesday, November 13, 2013

Inside PR joins the FIR Podcast Network

Inside PRIn April 2006, we were delighted to find a pair of experienced, smart and articulate Canadian communiators had launched a new communications-focused podcast. Inside PR, with Terry Fallis and David Jones—both of whom worked at the time for Thornely Fallis Public Relations in Toronto—took an agency-centric (and uniquely Canadian) approach to their show. They addressed topics such as when to turn down work because of ethical issues, how not to leave an agency, conflicts of interest, PR measurement and a host of other meaty topics, along with operational matters like agency structure and hourly billing practices.

We became avid listeners to Inside PR, and continued to be devoted to listening to the show when, in March 2008, Terry and David (who had by then moved on to a new job) turned the microphone over to Martin Waxman, Keith McArthur and Julie Rusciolelli. The hosting of the show went through a few changes until,—having recorded their 100th show—invited Martin Waxman, Keith McArthur and Julie Rusciolelli to join them as co-hosts. Keith and Julie departed after about a year and Martin continued to host it with Terry and David. Then, in April 2010, Inside PR settled into its current hosting format, with Joe Thornley, Martin Waxman and Gini Dietrich. Still featuring an agency focus, the show covers PR and social media from a more global perspective, but continues to present a rich conversation sprinkled with the occasional interview on-site reporting from PR events, and other insightful content. (Thanks, Martin, for the correction!)

Today, we’re delighted to make it official: Inside PR is joining the FIR Podcast Network.

As Joe Thornley reminded us when we spoke about the possibility of including Inside PR in the FIR family of communications-themed podcasts, The Hobson & Holtz Report was the original inspiration for Dave and Terry when they decided to launch their show. (We were humbled and flattered when we first learned that.) It’s entirely fitting, then, that the shows join forces to expand Inside PR’s reach to FIR listeners, and to introduce FIR’s shows to longtime Inside PR audiences.

The weekly podcast will begin appearing in the FIR Podcast Network in the coming weeks. For those who don’t know the Inside PR hosts, it’s our pleasure to introduce them:

Gini DietrichGini Dietrch is the founder and chief executive officer of Arment Dietrich, Inc., a Chicago-based public relations agency.

The author of Spin Sucks, Gini has delivered numerous keynotes, panel discussions, coaching sessions, and workshops across North America on the subject of using online technology in communication, marketing, sales, and HR.

One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel.

Follow Gini on Twitter: @ginidietrich.

Joe ThornleyJoe Thornley  is CEO of Thornley Fallis and 76design, a company he established in 1995 to provide strategic communications and public relations advice and counsel to senior executives in large public and private sector organizations.  He has more than 25 years of experience providing clients with communications strategies and programs.

Joe has been actively engaged in social media since 2004 when he started exploring wikis, RSS feeds and online communities. He has been blogging at ProPR since 1995.

Joe is a regular speaker, moderator and participant at conferences on public relations, communications and social media. He regularly conducts social media workshops for a variety of organizations. He is the past-chair of the Canadian Council of Public Relations Firms.

Joe holds an Honours B.A. and an M.A. in political science, both from the University of Waterloo.  He completed Ph.D. course work in political science and public administration at Carleton University.

Follow Joe on Twitter at @thornley.

Martin WaxmanMartin Waxman, APR, is a social media and communications strategist, principal of Martin Waxman Commmunications, senior counselor at Thornley Fallis Communications and co-founder of three PR agencies. He has worked in communications and PR for 25 years, and specializes in social media, consumer marketing, product launches, corporate and internal communications, b2b and entertainment.

He writes a blog, myPALETTE.

Martin received his APR from the Canadian Public Relations Society, guest lectures on PR at universities and community colleges and teaches a social media course at McMaster University. He’s currently past president of the CPRS Toronto board of directors and a member of Counselors Academy’s executive committee.  Martin received an Honours Bachelor of Arts degree in film, television and theatre from York University in Toronto and is the author of two published books of fiction.

Follow Martin on Twitter at @martinwaxman.

Posted by shel on 11/13 at 11:28 AM
Inside PR • News • (0) Comments • Permalink

Tuesday, November 12, 2013

Introducing “FIR presents AllthingsIC with Rachel Miller”

The FIR Podcast Network is pleased to announce a new podcast on internal communication that will begin on November 26, 2013. Presenter Rachel Miller explains…

employeegroupsWho is doing what in the world of internal communication? You’re in the right place to find out.

I’m pleased to be joining the For Immediate Release fold with a brand new podcast, "FIR presents AllthingsIC with Rachel Miller."

Every month I will be bringing you the latest news and views from an internal communication perspective.

As a keen listener of FIR over the years, I’ve enjoyed hearing Neville and Shel highlighting some of the good work that’s taking place globally with employees at the core.

My new monthly show will complement the existing podcast by showcasing some of the best in class examples of effective internal communication, and also look at what isn’t working so well and what we can learn from it.

I’ll be sharing practical hints and tips in each episode and looking to see what tools and resources are around for IC pros to access. There are thousands of smart people working in internal communication globally and I’d love to hear your thoughts via the FIR community.

I’ve written a blog on internal communication since 2009, and will write an article to accompany each episode of "FIR presents AllthingsIC with Rachel Miller" so you have all the information from each show to hand and can sit back with a cup of tea and listen rather than feeling like you need to make notes.

Each monthly show will be 20-30 minutes long and the first one will be published on 26 November.

I hope you enjoy the show and I look forward to communicating with you.

Rachel

Rachel MillerI’m Rachel Miller, MCIPR, PG (Dip). I’m an internal communication and social media strategist who consults, speaks and blogs on all things internal communication.

In 2013 I was named one of the UK’s leading social business influencers, and was a finalist for CIPR Outstanding PR Professional of the Year (People’s Choice).

Since 2009 I’ve written my own blog which led to Econsultancy recognising me in 2012 as one of the Top UK female bloggers. I was named in PR Week’s Top 29 under 29 professional communicators in the UK list (2009).

Every company is different and a one size fits all approach to communication simply doesn’t work. Though my business, All Things IC, I have the pleasure of working alongside companies to help them achieve communication excellence.

Find out more: www.allthingsic.com.

I’m on Twitter: @AllthingsIC.

Posted by neville on 11/12 at 12:07 AM
AllthingsIC • News • (0) Comments • Permalink

Monday, November 11, 2013

The Hobson & Holtz Report - Podcast #729: November 11, 2013

Shel on the road so Neville recording this episode solo; a warm welcome to Inside PR which joins the FIR Podcast Network; update on FIR 2013 Listener Survey results;

Quick News: Google Helpouts: what’s in it for businesses?, Facebook ditches the ‘Like’ button, Google tests technology that follows mobile users to see if they visit the stores they search for; Ragan promo;

News That Fits: Communication and the Twitter IPO; Dan York’s Tech Report on ION Toronto 2013, 9 new top-level domains, and more; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; Michael Netzley’s Asia Report: clash of values leads to infidelity site Ashley Madison being blocked in Singapore, and more; Cision study shows 96% of UK journalists use social media every day;

A shoutout to Effective Edge Communications; music by Manic Street Preachers; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for November 11, 2013: A 68-minute podcast recorded live from Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 18…

Posted by neville on 11/11 at 12:31 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Thursday, November 07, 2013

FIR On Strategy with Andrea Vascellari, Episode 7: November 7, 2013

Strategy In this episode, we are going to explore how policies can assist in both subjective and objective decision making related to “digital”. We’ll understand what a policy is, why it’s important in “digital”, which are the main policy typologies and then I’ll close by sharing with you some resources and tools that you can use to craft your policies from scratch or to take your existing ones to the next level.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 11/07 at 12:52 AM
Show Notes • FIR On Strategy • (0) Comments • Permalink

Monday, November 04, 2013

The Hobson & Holtz Report - Podcast #728: November 4, 2013

Intro: FIR On Strategy with Andrea Vascellari #6 is up, as is the FIR Speakers and Speeches podcast of Robert Scoble and Shel Israel in London on Oct 28; results from the FIR 2013 Listener Survey coming later this week;

Quick News: Updated versions of Callburner and Vodburner work fine with Skype, photo and video sharing grow online, Virgin America’s new in-flight safety video is "shockingly fabulous," PRSA posts 2014 strategic plan online in PDF and video; Ragan promo;

News That Fits: Overview of Adobe’s Social Intelligence Report vs Forrester Research’s negative assessment of Facebook; Michael Netzley’s Asia Report: the internet brings a conservative Asian culture into tension with the infidelity website Ashley Madison, and more; misinformation, hoaxes, word of mouth and finding facts in the Twitter maelstrom; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; why is there such a disconnect between what B2B customers want and what B2B marketers communicate?; Dan York reports on International Internet Day, Google+ custom URLs, and more; new survey illustrates the rise and rise of the Corporate Affairs Director in the FTSE 100;

Neville recording solo next week with recorded contributions from Shel; music from Michael Franti and Spearhead; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for November 4, 2013: A 96-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 11…

Posted by neville on 11/04 at 02:00 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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